The Magic Unveiled: Teamwork

In the past few weeks we at the Disney’s Corporate Citizenship blog have tried to give you a glimpse into all the CSR and sustainability goals that the Walt Disney Company accomplishes; however, have you really thought about the magic that goes on behind all those numbers, facts, and accomplishments? What makes all those CSR and sustainability efforts come to fruition? I would suggest that it is the employment TEAM under the Walt Disney Company umbrella that make all the aspirations and dreams of Walt—specifically those CSR and ‘green’ related—come true!

TEAM

Throughout this blogging assignment I have often caught myself in awe of how much our blogging team has been able to accomplish, simply because we make a great team! While there are only four of us, just think about Disney’s 60,000+ member staff that accomplishes so much because those staff members are aligned as a team with similar focus and goals. Speaking of aligned team members, at Disney there is a focus called the “Green Standard.” The Green Standard helps motivate and facilitate employees to act in a green manner at work, while traveling, and at home!

I have come to realize that one of the most invaluable assets that the Walt Disney Company DOES NOT have on its balance sheet is its WORKFORCE. Through each of these blogs, each describing amazing CSR accomplishments, I see a great team/workforce behind those environmental and social endeavors making the magic possible!

I believe it is important to note that a great CSR program must be woven into the very fabric of an organization—touching every aspect of the business. The effectiveness of Disney’s CSR programs is a result of CSR not being isolated into a particular business silo; rather it is something that deeply penetrates each and every business segment of the Walt Disney Business.

It is hard to believe that the conclusion of this blog is quickly approaching, but I think that it is evident, through the dreams of Walt Disney, that CSR is at the heart of all people and it is PEOPLE, formed as a team, that make CSR a reality. I would like to take this time to give a “HATS OFF” to all the employees of the Walt Disney Company who make such a grand CSR program magical! Also, I would like to thank our blogging team for helping me re-realize the power of a great team!

TEAM

Sustainable Tourism

UnknownHello all! Isabel here again, and today we will be discussing a few aspects of Disnyland in Anaheim, California, as being a major location for sustainable tourism.

Disneyland Park in Anaheim, California, is a leader amongst many in a new category of travel: sustainable tourism. Walt Disney himself was a proponent to environmental respect and sound environmental practices with his ever-growing tourism business sector. Just small adjustments to some of Disney’s operations created a sound business model, which does not disturb the environment. UnknownFor example, the many trains chugging through Disneyland Park are fueled with a soy-based biodiesel as an effort to decrease fuel emission. On a train track that spans 1.5 miles long in a loop, chugging through the park from 9 am to 8 pm, imagine how much of an affect it would have on the ecosystem if it were run by standard gasoline! Even the Mark Twain Riverboat is run on cooking oil biodiesel, maintaining friendly emissions from the Rivers of America in the park.

Disneyland has replaced old lighting and fixtures with more energy-efficient alternatives, and increased efficiency of chillers, heat exchanges, air handlers and pumps through technology enhancements and controls in an effort to conserve energy in terms of Disneyland’s climate and energy operations. Every time I have visited Disneyland, I have always been curious to see the electricity bills of such a huge establishment, just imagine! UnknownAt night when all the lights on trees, rides, resorts light up, it is a spectacle to the eye, however I am sure it is not kind to Disney’s budget. It is reassuring to know that Disneyland has been proactive in minimizing not only their costs, but minimizing the energy that the park requires. The surrounding residential land in Anaheim is not affected by Disneyland’s expenses only because of their consistent efforts to minimize energy usage. This goes hand in hand with Walt Disney’s wishes to leave the environment undisturbed around his parks.

Sustainable tourism is especially noticeable with the consistent construction occurring in tourist areas. I have recently visited Las Vegas, Nevada, and am one of many tourists who frequently visit yet am always taking detours on the sidewalks due to construction. The fumes and ruble visible to a regular bystander in Las Vegas make me wonder how unfriendly construction efforts are. This is not the case in Disneyland. Disneyland Park has very high standards for its construction and refurbishing of attractions. Responsible wood is located for its buildings and attractions, literally framing Disneyland with consciously attained material. Existing recycling programs at the park have diminished construction-related waste with the recycling of steel and wood. To me, these efforts in the construction of new buildings and attractions maintain sustainable tourism for generations to come. Those who will visit Disneyland in the future should be comforted to know that the bridges they walk on in the park did not come from endangered rain forests.images

Water conservation efforts have enabled Disneyland’s aquifer withdrawals to remain level over the past 20 years of Disneyland’s operation. 6 million gallons of water is reclaimed every day to recharge the park’s aquifer. With 14 water attractions alone in Disneyland, this water recycling effort allows for the park to eliminate over consumption of water from its surrounding area. Take a look at Disneyland’s Jungle Cruise, which has been decorated for the upcoming holidays! The Jungle Cruise is a famous attraction that used to operate on an open waterway and now floats visitors through an authentic jungle ecosystem.

I am glad to say that Disneyland Park in Anaheim has made multiple efforts to maximize sustainability for its tourists. Hopefully you too will be floating along the Jungle Cruise soon!

Giving Back the Magic

disneyHello all, my name is Alyssa and today I will be informing you on the wonderful way Disney incorporates CSR in all of their subsidiaries. I am currently a junior here at CU Boulder and am majoring in Finance.  Ever since I was a kid, I have always been in love with Disney, from watching movies on the Disney Channel to screaming my head off on Space Mountain. Not only do they create magical experiences and provide entertainment for their customers, but also they focus on giving back to society. I am all about giving back to those around me and did not realize how Disney is well known for the corporate social responsibility until recently.

For those of you who don’t know, The Walt Disney Company has five different business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. These segments combined make Disney a leading diversified international family entertainment company. They strive to create and market responsible, high-quality products and entertainment experiences. Within their media network segments, Disney pushes the importance of a healthy diet. They take a leadership role on this and have strict standards on food advertising on their Disney-owned television channels and radio stations.

Not only are they concerned about our well being, but Disney takes pride in their environmental goals. Disney’s environmental stewardship and nature conservations began at an early stage due to Walt Disney’s love for nature. Today they make eco-friendly television commercials to help redefine CSR within their company. Their parks and resorts contribute so much to the environment, and that is why it is my favorite subsidiary of Disney. One-third of Disney resort property is dedicated to wildlife conservation!

Disney’s parks and resorts also keep a constant sustainability focus in terms of water usage, air, land, animals, forests, minerals, fossil fuels, and other natural resources. Their goals are to reduce their impact on those listed and encourage environmental stewardship companies. Their waste management program reduces solid waste sent to landfill and continues to build recycling programs at every park. They also continue increase the recycled content used in their products, from PhotoPass plastic cards to merchandise bags in their stores.

Consumer products consist of organic t-shirts and post-consumer recycled accessories and stationary. Interactive media and studio entertainment both contribute to the well being of children by creating content that is educational, entertaining, and inspirational. They also take in safety measures and create a safe environment for all ages online and in the studios.

What if all companies followed in Disney’s footsteps and cared about the environment as much as them! Could you imagine what the environment would be like today?!

go-green

Tune in next week to see how Disney’s Cruise Line Industry innovates a sustainable environment on and off the ship. Did you know that each ship has an environmental officer onboard to monitor ships and teach environmental education lessons? Learn more in next week’s blog posts!