In the past few weeks we at the Disney’s Corporate Citizenship blog have tried to give you a glimpse into all the CSR and sustainability goals that the Walt Disney Company accomplishes; however, have you really thought about the magic that goes on behind all those numbers, facts, and accomplishments? What makes all those CSR and sustainability efforts come to fruition? I would suggest that it is the employment TEAM under the Walt Disney Company umbrella that make all the aspirations and dreams of Walt—specifically those CSR and ‘green’ related—come true!
Throughout this blogging assignment I have often caught myself in awe of how much our blogging team has been able to accomplish, simply because we make a great team! While there are only four of us, just think about Disney’s 60,000+ member staff that accomplishes so much because those staff members are aligned as a team with similar focus and goals. Speaking of aligned team members, at Disney there is a focus called the “Green Standard.” The Green Standard helps motivate and facilitate employees to act in a green manner at work, while traveling, and at home!
I have come to realize that one of the most invaluable assets that the Walt Disney Company DOES NOT have on its balance sheet is its WORKFORCE. Through each of these blogs, each describing amazing CSR accomplishments, I see a great team/workforce behind those environmental and social endeavors making the magic possible!
I believe it is important to note that a great CSR program must be woven into the very fabric of an organization—touching every aspect of the business. The effectiveness of Disney’s CSR programs is a result of CSR not being isolated into a particular business silo; rather it is something that deeply penetrates each and every business segment of the Walt Disney Business.
It is hard to believe that the conclusion of this blog is quickly approaching, but I think that it is evident, through the dreams of Walt Disney, that CSR is at the heart of all people and it is PEOPLE, formed as a team, that make CSR a reality. I would like to take this time to give a “HATS OFF” to all the employees of the Walt Disney Company who make such a grand CSR program magical! Also, I would like to thank our blogging team for helping me re-realize the power of a great team!