Hello all, my name is Alyssa and today I will be informing you on the wonderful way Disney incorporates CSR in all of their subsidiaries. I am currently a junior here at CU Boulder and am majoring in Finance. Ever since I was a kid, I have always been in love with Disney, from watching movies on the Disney Channel to screaming my head off on Space Mountain. Not only do they create magical experiences and provide entertainment for their customers, but also they focus on giving back to society. I am all about giving back to those around me and did not realize how Disney is well known for the corporate social responsibility until recently.
For those of you who don’t know, The Walt Disney Company has five different business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. These segments combined make Disney a leading diversified international family entertainment company. They strive to create and market responsible, high-quality products and entertainment experiences. Within their media network segments, Disney pushes the importance of a healthy diet. They take a leadership role on this and have strict standards on food advertising on their Disney-owned television channels and radio stations.
Not only are they concerned about our well being, but Disney takes pride in their environmental goals. Disney’s environmental stewardship and nature conservations began at an early stage due to Walt Disney’s love for nature. Today they make eco-friendly television commercials to help redefine CSR within their company. Their parks and resorts contribute so much to the environment, and that is why it is my favorite subsidiary of Disney. One-third of Disney resort property is dedicated to wildlife conservation!
Disney’s parks and resorts also keep a constant sustainability focus in terms of water usage, air, land, animals, forests, minerals, fossil fuels, and other natural resources. Their goals are to reduce their impact on those listed and encourage environmental stewardship companies. Their waste management program reduces solid waste sent to landfill and continues to build recycling programs at every park. They also continue increase the recycled content used in their products, from PhotoPass plastic cards to merchandise bags in their stores.
Consumer products consist of organic t-shirts and post-consumer recycled accessories and stationary. Interactive media and studio entertainment both contribute to the well being of children by creating content that is educational, entertaining, and inspirational. They also take in safety measures and create a safe environment for all ages online and in the studios.
What if all companies followed in Disney’s footsteps and cared about the environment as much as them! Could you imagine what the environment would be like today?!
Tune in next week to see how Disney’s Cruise Line Industry innovates a sustainable environment on and off the ship. Did you know that each ship has an environmental officer onboard to monitor ships and teach environmental education lessons? Learn more in next week’s blog posts!
Disney's Corporate Citizenship 